Email Campaign is an act of sending promotional emails to customers and prospects. It helps you to market your products and establish trust amongst your target audiences. You can either send a single email or multiple emails in a campaign to convey powerful marketing messages. To know more about how to create an email campaign, click here.
Email followup is an option to send your email again to your user segment based on their actions. When it is sent at the right time to the right set of users, it can significantly improve your campaign’s final results. TargetBay helps you to create an automation flow for your follow-up email in email campaigns. This ensures an increased open rate and and an increased conversion rate. You can segment users from your current email campaign and send a follow-up exclusively to them.
Note: With TargetBay email follow-up, you can send the same email sent during your campaign. To send a different email, you may have to create a new campaign. For email automations like abandoned cart, welcome email etc. click here to know more.
Key Benefits of this Feature:
- Increases engagement rate as a lot of customers tend to read the follow-up email after looking at it for the second time
- Makes your customers feel valued. A systemic process in follow-up helps you to impress your customers
- Makes them realize the importance of your email as you send a reminder to customers in the form of a follow up email
- Provides more data and insights into your customer behavior as engagement rate
- Some emails may not have been read by customers because a lot of emails might have been delivered at the same time or because of technical errors. Hence, a follow up provides them with an opportunity to look at your emails for the first time
Step 1 - Create Follow Up Email:
In email campaigns, there are two ways to create a follow up email.
- Campaign Display Page
- After email schedule is completed, there is an option to setup a follow up email
In the campaign listing/display page, ‘Send Follow Up Email’ option is enabled for email campaigns that have been set up. For campaigns that are still in draft status, this option is not available.
In this second method, once an email campaign is scheduled, there is a ‘setup follow up email’ button to create a follow up for this campaign.
Step 2 - Choose Segment:
Once you start creating a follow up, you have to select your target audience. This target audience can only be a part of your existing audience for this email campaign. You cannot select users who are not recipients of your initial email campaign.
You can create a new segment based on the actions performed by recipients during the initial campaign. Based on clicks, opens, delivery, orders etc, you can filter users and send a follow up email to achieve your goals.
Select Campaign: Select Campaign option helps you to select a specific campaign. Based on the results of this campaign, users will be selected to create a target audience group for the campaign.
Campaign Activity: Campaign Activity gives you different types of action taken by the users. Whenever they perform a specific action, they get captured. It helps you to segment and filter users based on different actions.
Once you add or change a filter, you can click the ‘Update Recipients Count’ button to update the number of recipients in your new list for follow up email. When your list is finalized, you can click the ‘Create Followup’ button to complete the creation of follow up email.
Step 3 - Schedule Follow Up:
You can schedule your follow up after a specific number of days or after a specific number of hours. Once you complete this, you can finish scheduling your follow up email. Follow up email is delivered to your recipients automatically during the mentioned time frame.
Step 4 - Follow Up status:
Once a follow up email has been set, status of follow up email is changed to ‘Follow Up Email Set’. Once the email schedule is complete, status gets changed to ‘Follow Up Email Sent’. Follow Up email has a separate report section along with data display in your campaign display screen.
There is a separate filter in the reports section to view data related to follow up emails. This report also provides the overall report which includes both the initial email campaign and the follow up email campaign. To know more about reports, please click here.
To understand more about e-mail campaigns, click here.
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