Cart abandonment is one of eCommerce store’s biggest revenue killers. Behavioral pop up is the best mechanism that stop shopping cart abandonment through timely intervention. To stop shopping cart abandonment:
Design A Cart Abandonment Pop Up
In the TargetBay dashboard, navigate to messages > template
Then, click on Create New Template
Use our easy to build drag and drop pop-up builder to design a card abandonment popup.
Choose a template name and click on Save. This is the pop up that will be displayed to stop customers from leaving behind products in their cart.
Pro Tip: It’s necessary that the pop up gets shopper’s attention and is paired with some discount that pushes them to make the transaction.
Setting Cart Abandonment Trigger
To set the shopping cart abandonment trigger, in the TargetBay dashboard, navigate to Messages > Workflow
Then, click on Create Message Workflow
Enter Workflow Name: Cart Abandonment
Select Users: All Uers
Select Your Template: Choose the template we earlier created in the drop down box – Stop Cart Abandonment
Show Thank You Message: No
Event: Total Item In Cart
Operator: Great Than
Under When To Show
Intent Targeting: Enable leave intent targeting. No need to check the other two option.
Page URL: Set to all pages
Time Of Day: This option is not mandatory
Popup Session: Once in a session
Select Date Range: Select for however long you need to run the campaign.
This particular setting will trigger a pop up every time a customer tries to leave with products in their cart, thereby reducing shopping cart abandonment.