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TargetBay: Your Walmart Reviews Syndication Partner
TargetBay: Your Walmart Reviews Syndication Partner
Danielle Fietkau avatar
Written by Danielle Fietkau
Updated over a year ago

TargetBay is an official Review Syndication Partner with Walmart, seamlessly integrating your existing reviews directly onto your Walmart product pages.

Key Benefits:

  • Syndicating reviews across multiple channels to grow online visibility.

  • Boost trust and credibility with social proof in dual-platform.

  • Expand reach to a broader audience.

  • Centralize feedback for easy monitoring and response in one place

  • Enhance Walmart search rankings through syndicated content

Note💡:

The product reviews that are approved in TargetBay can only be syndicated to Walmart.

How do you syndicate reviews to Walmart through TargetBay?

1: Log into TargetBay’s app by entering the correct credentials.

(To access TargetBay’s app store, https://app.targetbay.com/)

2: On the TargetBay dashboard, go to "Reviews & QA" in the menu bar and choose "Integrations" from the drop-down menu.

Step 3: Locate "Walmart Feed" from the list of integrations and click on the option “Add Integration.”

Step 4: Use the toggle button to turn the reviews feed on or off.

Note💡:

A group of experts from TargetBay and Walmart oversees the moderation of approved product reviews to ensure they align with established review guidelines. Here are the few moderation guidelines that are followed:

  • Discriminatory - Race, Gender, Ethnicity.

  • Illegal - Drug references or other illegal activity.

  • Links - Hyperlinks or URLs to websites outside of walmart.com

  • Off-label use - Using products other than intended use.

  • Medical and health claims, Medical advice.

  • Misleading and false statements (containing positive or negative sentiments)

  • Foreign language, Irrelevant content, Legal concerns.

  • No content (Blank in reviews as well as ratings)

  • Duplicate reviews (same reviews left by multiple users)

  • Images and videos - nudity (including partial nudity) or obscene or profane content.

  • No personal information like email ID, phone number.

Step 5: Once Walmart syndication is enabled on your account, the syndication process will start automatically. Initially, it takes 5-7 business days to showcase your existing product reviews on Walmart. After that, the product reviews are syndicated daily to Walmart.

Syndication overview:

  1. Total number of reviews: Number of approved product reviews in your account.

  2. Total number of qualified reviews for Walmart: Number of product reviews meeting Walmart's qualifying criteria.

  3. Total number of unqualified reviews for Walmart: Number of product reviews that don’t meet Walmart's qualifying criteria.

Step 6: After successfully syndicating the reviews with Walmart, you'll notice Walmart's logo on each syndicated review when you navigate to the Approved Product Reviews section.

Note💡:

If you've incentivized customers to collect reviews, you'll find the Incentivized Review icon associated with those reviews.

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